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Belk Department Store Completes Takeover of Proffitt's and McRae's; Grand Re-Opening Celebration Wednesday, March 8.

CHARLOTTE, N.C. -- Belk is proclaiming Wednesday, March 8, 2006 to be a "grand new day" as it celebrates the official launch of 39 Proffitt's and McRae's stores under the Belk name. Belk purchased the stores from Saks Incorporated last July and since then has been combining the best of Belk and Proffitt's/McRae's to create an exciting new shopping environment and experience for customers.

The grand opening will feature special sales promotions, door busters, in-store events and register-to-win drawings that will include five grand prizes with a total value of $35,000, and for customers who apply for a Belk charge account, a chance to win a 2006 PT Cruiser convertible. The Grand Opening Sale and special events begin when the stores open at 10 a.m.

"March 8th will be a landmark day as the Proffitt's and McRae's stores officially become one with Belk both in name and in maintaining our long-standing reputation for customer satisfaction and community involvement," said Tim Belk, chairman and chief executive officer of Belk, Inc. "These stores enjoy positive, well-established relationships with their customers and communities. Our goal is to build on this foundation and remain the department store of choice by consistently listening to customers and meeting their needs for fashion, value, quality, service and convenience."

Many of the changes being made in the converted stores were based on needs identified in customer research conducted by Belk in Proffitt's/McRae's markets. The most visible differences that customers will see include:

--New and expanded assortments and selections of top-name nationally recognized brands, including additions of upscale merchandise and a more youthful merchandise mix;

--New lines of exclusive Belk private brands;

--New exterior and interior store signage and updated visual merchandise presentations to make it easier to locate merchandise and enhance the shopping environment;

--A hassle-free return policy;

--New advertising and sales promotions (including Belk's familiar "All for You" slogan and a new "Satisfaction: Free With Every Purchase" message); and,

--A new Belk credit card that offers convenient payment plans and special rewards for customer spending and loyalty.

Sales Promotions and Special Events

Belk's Grand Opening sales promotions will offer outstanding selections of merchandise at bargain prices, and will include door buster events, special buys and discount coupons for store purchases.

There will also be prize giveaways, including:

--"Take a Break from Your Bills" event on March 8 and 9 - customers get a "scratch and win" card at the register that gives them a chance to win a break from paying their bills and other prizes. Looking for something to do in chattanoogaThe five grand prizes to be awarded are:

--Mortgage paid for a year ($15,000 value);

--Free groceries for a year ($6,000 value);

--Free car payments for a year ($6,000 value);

--Free gas for your car for a year ($3,000 value);

--Free shopping at Belk ($5,000 value).

Former Proffitt's and McRae's Stores Celebrating Grand Opening as



Birmingham Century Plaza Mall

Hoover Riverchase Galleria

Huntsville Madison Square

Mobile Springdale Mall

Selma Selma Mall


Biloxi Edgewater Mall

Columbus McRae's University Mall

Flowood Dogwood Festival

Gautier Singing River Mall

Greenville Greenville Mall

Hattiesburg Turtle Creek Mall

Jackson Metrocenter Mall

Laurel Sawmill Square Mall

Meridian Bonita Lakes Mall

McComb Edgewood Mall

Natchez Natchez Mall

Ridgeland Northpark Mall

Tupelo Barnes Crossing Mall

Vicksburg Pemberton Square Mall


Athens Proffitt's Plaza

Chattanooga Hamilton Place

Chattanooga Northgate Mall

Cleveland Bradley Square Mall

Greeneville Greeneville Commons

Johnson City The Mall at Johnson City

Kingsport Fort Henry Mall

Knoxville Knoxville Center Mall

Knoxville West Town Mall

Maryville Foothills Mall

Oak Ridge Oak Ridge Mall

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. is the nation's largest privately owned department store company with 274 stores located in 15 states in the Southeast and Mid-Atlantic regions. Belk was founded in 1888 by William Henry Belk in Monroe, N.C., and continues to operate under the third generation of Belk family leadership.

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